Techniques for building and analyzing advanced quantitative analytical models. endobj <> hb`````b`a`keb@ !+sl``280rextAJ(u'C9+ Zt{J}qnfnW.A7;7}fzpc;nzS|Cfo Work with R&D organization to design a new product or technology. ,xT@ You may EMAIL the SAC. At least two years of full-time work experience is preferred. GMAT or GRE scores are required. Examination of strategic decision making in marketing channels. Students gain a working knowledge of conjoint analysis, logit analysis, RFM analysis, tools for consumer segmentation and positioning, pricing analysis, and an introduction to machine learning, recommendations systems, and digital marketing analytics. endstream endobj 138 0 obj <>stream View MKTG 612_Marketing Analytics_Syllabus_Spring2021.pdf from MKTG 312 at California State University, East Bay. You must login in: myUSC student portal *gBAt@eYq@'"%9*D$ You will learn how to leverage AI technology and ChatGPT to enhance your marketing and sales strategies. Syllabus dso 458 essentials of business data analysis using semester: time: spring 2023 mw 2:00 pm 3:50 pm units classroom: jff 331 professor: inga maslova Application, development, interpretation and implementation (in Excel and Tableau) of marketing metrics using case studies, data, and practitioner talks. }+"xw:bozwxw|?GB7s!FWoUrAd^'~,+.a+q;J2J.SFONNh; f wzB{ A STEM-designated MS in Marketing Analytics degree from Simon signals program quality and analytical rigor to employers and also allows international students up to 36 months of optional practical training (OPT) in a STEM-eligible role. Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. %PDF-1.5 % (1NGl\Bg'2uz#km_}39l..|pV^$EOA\}[SB^Y:bs|a1#zOAHok;@J`Rq 3(,IoBk.(Q,0,2Kc, w>>$T=UD\hn#yc]%fB$.8$lsbEk|x]fls7Kk^)e~pmXQjoznM(!j];e6m@59m:j&up(dM^XnYk%w!mzd+JVsBzq7gy|x"mwO This allows for more effective development, enhancement and refinement of marketing techniques that are so critical to the success of local and global businesses. In each seminar, a panel of marketing executives will be available to answer students questions relating to their companies, breaking into the industry, job responsibilities and much more. Most graduate level classes are at night, allowing students to work during the day. An exploration of skills and practices (e.g., getting out of one's comfort zone, discovering one's inner-critic) necessary to develop and cultivate one's personal creativity. Contact: We would love to tell you more about all things that SAC does. Open to Marshall Ph.D. students only. Employee experience and people analytics projects in the context of M&A are some of the most interesting work I get to do. This does not impact domestic students or F-1 students who begin the program in active F-1 status from a prior degree. % registration begins 3/1 . Return to:USC Marshall School of Business, Print Degree Planner (opens a new window), MKT 543 Market Demand and Sales Forecasting, DSO 528 Data Warehousing, Business Intelligence, and Data Mining, DSO 545 Statistical Computing and Data Visualization, DSO 570 The Analytics Edge: Data, Models, and Effective Decisions, DSO 574 Using Big Data: Challenges and Opportunities, MKT 526 Advertising and Social Media: Strategy and Analytics, MKT 567 Marketing Metrics for Business Decisions, Acalog Academic Catalog Management System (ACMS). Fall 2022 TERM 20223. A minimum cumulative GPA of 3.00 is required for graduation. Our MS in Marketing students come from many different backgrounds, but share a common goal of acquiring the advanced skills needed to enhance their current and future careers in marketing. hb```B^B eap2,/>L`O```|)@.qe7*gd8wZv/i. You'll learn to ask the right questions and determine the most relevant data for improving sales, market share, and margins. When attempting to . 478 Digital Marketing 478 Brand Management 478 Customer Assessment MEMES Electives Our students become the members of one of the strongest alumni networks of the world The Trojan Network. View Master of Science in Marketing Analytics and Insights program information and degree requirements in the Academic Catalog. Complete Marketing Strategy (MBA 7600) first, then learn about consumer behavior, digital marketing, and the world of marketing . We would love to help you make the right decision for your graduate education by introducing you to all the benefits the program has to offer. A series of Masters of Marketing Seminars are scheduled each fall. Industry Speakers: Each semester, we host a number of distinguished academic and business professionals on campus. 6 ^30YB|*HBXOB [a Recommended during student's final semesters. Business disciplines include finance, data sciences & operations, marketing, management, and business communication, as well as a school of accounting and a dedicated entrepreneurship center. We will study various 125 0 obj <>stream %PDF-1.5 % You are also welcome to email us on ms.marketing@marshall.usc.edu if you have any questions. HSKo@Wq] endstream endobj 133 0 obj <> endobj 134 0 obj <> endobj 135 0 obj <>stream )b"4F\> =b'/a(h{S~| B)t Mission: To assist, inspire and motivate each member of the cohort of the MS in Marketing program at USC and make sure that they get the most out of their wonderful experience through networking, learning and having fun. For more information about this program please fill out THIS FORM. Comprehensive treatment of the behavioral foundations of brands and brand development. %PDF-1.7 U1no0TT>f"p;zRs?SiV 8'PQi*qq@zV. X!r{)s[/A;C@kCzD9P;gS]/#`8k #kWk4q,{yqq\`18av=aEC5\%])+PViv }3"?1[>UgJ"|!57$!W '- Hn@~9H&ubG&Py nqHQ{vg DW6C!%e==/ky_mxfKlnG(f Apply marketing research techniques and frameworks to collect data, conduct statistical analysis, and develop actionable insights to support marketing decisions. hmo8?nb% Graded CR/NC. endstream endobj 103 0 obj <> endobj 104 0 obj <> endobj 105 0 obj <> endobj 106 0 obj <>stream International applicants who did not spend four years completing a bachelors degree at an American, British, Canadian or Australian college or university must submit TOEFL, IELTS or PTE scores. <> f0H:L`x ! Mentorship Program: Students have the opportunity to seek one-on-one mentorship with industry experts and dive deeper into the necessary skills and expertise required to succeed in the field of their interest. Examination of current literature and emerging and timely topics in marketing, social marketing, consumerism, macromarketing, marketing of individuals, organizations, and ideas. The Master of Science in Marketing Program prepares you to unleash the next generation of great ideas into the world. Our guest speakers regularly provide experienced-based wisdom and guidance for enrolled students, alumni, and the USC community at-large. Meet the Student Advisory Council of the MS in Marketing program. %PDF-1.5 % To assist the Business Analytics and Industrial Engineering Department in accomplishing tasks These tasks include time studies, data collection, data analysis, metric development and execution, and small projects pertaining to increasing efficiency, reducing costs, impacting sales, and improving ride throughput The client analytics team produces innovative thought leadership and quantitative research for PIMCO's clients. 132 0 obj <> endobj 10, 2023, RollingDomestic students may submit after the final round but are strongly encouraged to submit earlierMay 15, 2023. 0 Looks like that page is missing. Finance & Accounts. Marketing (MKT) D class assignments for undergraduates available in HOH 331; phone (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. Log in to web registration. After taking Marketing Analytics, this is the question you'll ask yourself when trying to measure the impact of an advertising campaign, pricing decision, or other action taken by your firm. - Strong desire to learn and think critically and innovatively. Marshall cultivates innovative leaders by developing critical thinking, analytical and problem solving skills, oral and written communication and ethical foundations integral to lifelong learning and excelling in diverse global communities. endstream endobj 136 0 obj <>stream endobj As a top-ranked four-year business school housed at a leading private research institution, a USC Marshall business degree allows extraordinary students to cement their own legendary futures. I understand how important and critical it is to choose the right program for your graduate education. Your learning experiences will be interactive and relevant, helping you stand out when pursuing opportunities. 4 0 obj fu. bmP"]_CLL`]@Mg`x 8 xHF~NG:KeJlUx*p_9/^=-*() Kbv@1A(gp#{~gaJ?7w0@Lu9c2XtGVwVN"KK NC4Gk2".=.cV7X%xUE;bFxveI/HXJJUx#/I@}R*/CnTfVy7^$t|FPKfp-ar,HJ2>gSV#C)JjP\H hY*HABC9wA One-on-one sessions are scheduled with the MS in Marketing Associate Director to discuss students career goals so that the curriculum can be customized to develop and enhance the skills required to successfully pursue their areas of interest. XcOYU"&g5,i,qgq-u:d%UVXXIF]_zXQoE#:A*yN*JVs>ajPT*r2UD/v J6nXSsPZpx9ld6&r4/C[P'2U*.v(l!F?$X6pYyc;L-@=oG6J| USC Trojan Network includes 450,000 alumni and Marshall Network includes more than 90,,000 alumni all over the world. endstream endobj startxref 1 0 obj Graded CR/NC. As well as, these fellow students are responsible for the organization of career and social events year-around that will make your experience at USC even more special, efficient and memorable. The Master of Science in Marketing requires 30 units including 21 units of required course work and at least 9 units of electives with a GPA of at least 3.0 for all units applied to the degree. pZ^IM$[I*v a9ED \@T hX?\ fiU0KqD}?r /6gh~L@a0sAbB+qu@s,GefjKG1. Choose between two study tracks: graduate after two semesters on our non-internship track, or choose the . Brilliant marketing is at the core of turning potential customers into loyal brand advocates. ChatGPT is an AI-powered chatbot developed by OpenAI that can do anything from simple calculations to complex tasks . <> Week 7 Pricing Analytics: New Product Pricing Individual assignment #2 Week 8 Group project consultation PPT Research Proposal for Group Project Due Week 9 Guest Speaker Digital Analytics I: Online Advertising Analytics Week 10 Machine Learning, Big Data, and Marketing Analytics Week 11 Zach's Garage Case Big Data Visualization (Tableau) x[YF~wC?J)}rR;8qv#3K,Rv_ $A9Fn8>[W:OjWuYYmi?g.B*qs>+EhXGx? Mar 2016 - Apr 20171 year 2 months. Systematic approach to product development and management; processes, techniques, and concepts firms use to develop, test, and introduce products and to manage products over their lifecycle. ) Requires market research, creative design, implementation planning, and client presentation. Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. An introduction to the changing world of a connected consumer. Current USC students and USC alumni are not required to submit an application fee, new test scores (if previously submitted) or transcripts to verify degrees earned prior to their attendance at USC. As well as, all of the members will be happy to assist you and answer any questions that you may have regarding the program. endobj dNdn. Please enable Javascript for full functionality. %PDF-1.5 The Master of Science in Marketing Program begins in late May each year. There are 21 units of required coursework, including an internship opportunity, plus 12 units of coursework chosen from a list of electives. hbbd```b``^"k@$ d_"Y"WjJg VxI^Vi $'=5. HSMo@+SR%SGB`j63o7n1p(>8F0I# (d&BX m#7kfSo8k5}f.O)89)0hJXfe9Zq">D"w*PFU+O/9Ij{;_I1IG''+&'0%PJ6-#CDn]J0Gr(JH! i"c rtwtwXpLQ_d Learning Objectives Upon successful completion of this course, students will be able to: 1. 1 0 obj Students get access to a dedicated team of passionate career experts through the Marshall Graduate Career Services (GCS) Department. Proposal, research and written report/paper required. A complete application includes the online application form, official test scores, essays, an application fee, two letters of recommendation and official transcripts from all institutions of higher education attended. We will discuss causal analysis, survey analysis using regression, textual analysis (sentiment analysis), and network analysis. USC Marshall houses seven academic departments that span the breadth and depth of a comprehensive business education. Examines happiness and wellbeing in consumer culture. 4 0 obj Please note: F1 Visa students who begin the program on an initial attendance I-20s in Summer 2023 will not qualify for Curricular Practical Training in Spring 2024. The USC Marshall Master of Science in Marketing runs one year, or three semesters, for full-time students, beginning and ending in May. 0+H y2IP{cF_Re*7R;(;2f zCVV:cxZ. endobj The Columbia Advantage 01 Academics International applicants are advised to see the instructions for international students published in the USC Graduate Admissions Website. #S84u>I^j:&EnC#q!. The program provides tools, concepts, frameworks, critical thinking skills and practical hands-on projects in areas of interest that include entertainment, sports entertainment, luxury and lifestyle, technology, healthcare and marketing start-ups. www.marshall.usc.edu/registrationpolicies, www.marshall.usc.edu/elective-course-guide/independent-study, Strategic Marketing in the Creative Industries, Social Media Insights for Marketing Innovation. Legal aspects of brand management such as trademark protection and infringement are also addressed. Additionally, you can connect with the president of the SAC on LINKEDIN. The program provides exposure to a number of schools within USC such as Annenberg School of Communication and Journalism, Cinematic Arts, Keck School of Medicine, and the Price School of Policy and Planning. 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