It added four coronavirus-centered segments to the broadcast, including Racing to a Cure, in which reporters explore the possibilities and promise of different types of treatments related to COVID-19; From the Front Lines, which offers an up-close and personal look at what medical professionals deal with daily in the fight against the virus; and The New Normal, which focuses on how people have adapted to self-quarantine across the country. 2023 FOX News Network, LLC. By Matt Collins Article may include affiliate links. By Loree Seitz | January 19, 2023 @ 12:01 PM. 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We've received your submission. April 26, 2022 . Under the terms of his current agreement with NBC, . Legal Statement. The It held the record for 27 years. Nightly News: This is broadcasted by NBC, it is the second-highest evening news in terms of ratings. The program has been broadcast since July 1, 1941, under the original title CBS Television News, eventually adopting its current title in 1963. Theres also round-the-clock cleaninga glimpse of what it may be like when the office fully reopens. What's more important is how those numbers are different. It is popularly regarded as NBC Nightly News. NPR's story called King "an overnight sensation decades in the making," and said CBS, set to debut its new co-hosts, would "lean on her even more heavily." Powered and implemented by FactSet Digital Solutions. The female-centric review show co-hosts Melissa Joan Hart and Amanda Lee discuss the Royal Family and their new season with Rachel Campos-Duffy on 'Fox & Friends Weekend.'. CBS Evening News was -11% year-over-year, TVNewser said of the first week of August. However, since the pandemic started and various states instituted lockdown, January 3, 2020 7:34pm. This is another defining event, explains Adam Clayton Powell III, Director of Washington Programs at USC Annenberg Center on Communication Leadership & Policy and a veteran of CBS News. Don Lemon's "CNN This Morning" has been on a steady decline through its first three months, shedding viewers from its already underwhelming audience each time the calendar flips. Photo Illustration by The Daily Beast/GettyABC News' Wednesday announcement of the historic appointment of former top CBS News executive Kim Godwin as the first Black woman, indeed the first woman, to lead the Disney-owned network's news division was the initial step in an unprecedented game of broadcast news musical chairs involving ABC and CBS.Godwin's departure from CBS, where she was . Those extraordinary 2020 news cycles also triggered a resurgence in evening news ratings. This latest iteration was, by the networks own admission, at least a bit less about hard news, though even its feature segments were a bit esoteric such as the first broadcast dipping into the world of grunge music. recorded its most-watched show in the 21st century this year with 60 Minutes, a program by CBS and is For the next two weeks (the weeks of July 29 and August 5), ODonnell continued to lose viewers in the double digits from the shows year-over-year each week. ccess to the broadcasts Washington, D.C. newsroom, control room and studio was limited to Norah ODonnell and a few members of the team. The perception of the right-wing existed about CBS way before she began at CBS, says Tyndall. Maybe we need to stop all the comparisons to The Way It Was, and step back from it all. He pointed to CBS This Morning, which has held its ground, even as the network added relatively unknown anchors Anthony Mason and Tony Dokoupil to join King. Andrew Tyndall, analyst for The Tyndall Report, says that the total national news audience increases by about 10% on the very heaviest days of breaking news. Meanwhile, NBCs Today managed to best GMA on ABC in total viewers on Tuesday and Friday. ", Director of Washington Programs at USC Annenberg Center on Communication Leadership & Policy. Deadline is a part of Penske Media Corporation. 2023 NYP Holdings, Inc. All Rights Reserved, Norah ODonnell gets new deal to stay at CBS Evening News: reports, CBS News staffers embarrassed over ex-Trump aide Mick Mulvaney gig, CBS Evening News Jan. 6 broadcast sets tongues wagging about Norah ODonnells future, Norah ODonnell in danger of losing anchor spot at CBS Evening News. Opinions expressed by Forbes Contributors are their own. under Section 501(c)(3) of the Internal Revenue Code, and contributions to the MRC are Some of them are: World News Tonight: This is evening news broadcasted by ABC, it is receiving the highest ratings out of all evening news, it is also regarded as the most-watched evening news, it has about 12 million viewers. In the six weeks following March 16 . Well, as Hartman puts it bluntly: People that watch the evening news are dying and theyre not being replaced.. In this article, we are going to Despite that loss, she still managed to have 5,119,000 viewers tune in (Glor had 5,665,000). The broadcast posted audience losses from the comparable week in 2018, and was down slightly from the prior week.. Cable news, in particular, is equal parts information and entertainment for many viewers. CBS The evening newscasts are not going to be changing the start time, so the audience is bound to decrease simply due to not being around to watch them. Its in decline, thats just a given, he says. Fox News outdraws ABC, NBC, CBS, MSNBC and CNN in ratings for Biden's State of the Union address. With a morning show that veered away from the celebrity guests and live music of NBC and ABC, CBS found success with a commitment to hard news and reporting. Featuring Evening News pieces, reporters and more on the late night local newscasts, 11pm in most markets, could showcase the national product in a new way. Family & Relationships Economy & Work Science Internet & Technology News Habits & Media Methodological Research Full topic . ", "People have discovered that at 6:30 p.m., they can turn to a trusted sourceand as a result have discovered [CBS] Norah ODonnell. Some of that can be blamed on decreased demand for news as the coronavirus pandemic subsides, but downward trends have been haunting network TV for years before COVID-19. They were also down 13 percent in the critical 25-54 age demographic. Two years ago, World News Tonight posted 8.64 million viewers, compared to 8.18 million for Nightly News and 6.11 million for CBS Evening News, then anchored by Jeff Glor. Market data provided by Factset. Beginning in mid-March, there was a ratings surge for the CBS Evening News and the other U.S.-based nightly broadcasts, which includes ABC's World News Tonight and NBC's Nightly News. When people tune in at 6:30, they're always going to be able to get a good understanding of what's happened or changed in the world that day.. These ratings may not be as high as the ones from the But the slide picked up momentum again for the week of August 19 as ODonnell lost another 10 percent of total year-over-year and 13 percent from 25-54. major stations that broadcast evening news have been recording a monumental evening news as even morning news shows are having increased viewership. CBS Evening News ratings have been on the decline in recent years. About Pew Research Center Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. What does that mean? It also fits in with her own biography. The following week, Anthony Mason and Tony Dokoupil joined Gayle King as co-hosts. For the two quarters combined, both CBSN streams and CBS News Digital average monthly users were up triple-digit percentages year-over-year. We have been able to innovate the evening news format, says Shaylor. Year ABC CBS NBC 1980 12.6 15.9 13.8 1981 13.6 13.4 13.2 1982 12.5 14.2 11.6 1983 11.5 14.0 11.6 1984 11.5 13.0 11.1 1985 11.7 13.5 12.3 1986 10.9 12.4 . For the same period a year earlier, World News Tonight averaged 9.92 million, NBC Nightly News was at 8.46 million and CBS Evening News posted 6.07 million. Lets say she gets an interview with President Obama, and hits him with some tough questions that severely throw him off his game. This is the highest since the beginning of this century. Things improved for ODonnell for the week of August 12, if only slightly. If you look at the work Katie did all through 2008, it was really strong and innovative and smart and original and competitively, I think she was terrific. Theres also round-the-clock cleaninga glimpse of what it may be like when the office fully reopens. Ms. Zirinsky, 69, is a singular figure at CBS News, the rare woman to climb the ranks of network news she was the inspiration for Holly Hunter's character in the 1987 film "Broadcast News . People trust her and want to speak with her about important, sensitive topics.". rated as one of the top programs shown weekly. But its not altogether surprising that there would be a fall off at this point. During the same time, viewership in the coveted 25-54 demo rose 30%, People are craving information and understanding in a very chaotic time, and they recognize that we deliver and will continue to deliver exactly that, says Jay Shaylor, executive producer of the, To address the information needs of audiences, the, We have been able to innovate the evening news format, says Shaylor. Palin is the modelTo get three or four viral online hits a year which showcase Courics special skills, get a buzz about her, get people emailing clips around their social networks, thats going to be the marketing device: to get people re-sampling the CBS Evening News.. Its the first time in more than a decade that the shows drew such consistently large viewership. There may come a time when ratings actually do take into account what happens online. 1615 L St. NW, Suite 800 . These types of interviews and moments are not easy to plan. (L-R) David Muir, Lester Holt and Norah O'Donnell, Democratic Leaders Seize On Rupert Murdoch Deposition In Dominion Lawsuit, Call On Fox News To Stop Spreading Election Denialism, CNN Sets April Debut For News Central Dayside Lineup, Hoda Kotb Absent From Today Due To Family Health Matter, Savannah Guthrie Still Out After Positive Covid Test. Thats the hope among network insiders, as ratings for ODonnells evening newscast among viewers ages 25 to 54 plunged more than 16% during the fourth quarter a dismal drop that nevertheless showed an improvement over her bumpy start when she took over this summer. That's a drop of 14%, with the falloff even more dramatic among the younger viewers coveted by advertisers: down 18% among viewers 25-54 and down 21% among viewers 18-49. There was a particular uptick in younger viewers, who are most desired by advertisers, with audiences between 25 and 54 years old increasing 12% on average from the prior week, according to Nielsen live-plus-same-day numbers. I cover political media--and media politics. CBS was also down 17 percent in the critical 25-54 age demographic for that second week. Those are declines of 11%, 14% and 12% . In Buffalo, As families of the victims faced the shooter . The MRC is a research and education organization operating under Section 501(c)(3) of the Internal Revenue Code, and contributions to the MRC are tax-deductible. FOX Sports presentation of Super Bowl LVII drew 113 million viewers as the Kansas City Chiefs topped the Philadelphia Eagles 38-35 from State Farm Stadium in Glendale, Arizona. King's contract negotiations came after being named one of TIME's 100 Most Influential People, and after a series of high profile interviews, including King's tough questioning of Virginia Governor Ralph Northam amid a scandal involving a yearbook photo that appeared to show Northam in blackface, and King's one-on-one interview with R. Kelly, the musician facing sexual abuse chargesan interview that featured bizarre behavior by Kelly, and which went viral online. We have done far more interviews with key players than traditional newscasts have ever done. When I was at CBS News, we always talked about elections or the first man landing on the moon as defining events. tax-deductible. Theres something else too and it relates to history. She could work towards solving the political problem through these means as well. In addition, the CBS Evening News gives viewers the ability to text ODonnell about what stories theyre interested in and what information they feel they need. But until that occurs, it doesnt mean the facts cant be a PR point. On one morning a few months before the sexual harassment scandal broke involving Rose, CBS This Morning drew a total audience of 3.83 million viewersclosing the gap between CBS and NBC's Today to just 147,000 peoplethe closest the two shows had been in decades. But, for the, The "CBS Evening News with Norah ODonnell" airs every weeknight on CBS across all U.S. time zones and streams on. families have been drawn more to television, and getting their evening news ET on Tuesday to defeat all broadcast and cable networks during President Biden's State of the Union address. Making matters worse is the fact that the CBS prime time viewership is actually more red than that of NBC and ABC. Telemundo's season premiere of "El Seor . When most people think of hepatitis, they think of Hepatitis Cthe virus that can lead to liver cancer. The MRC is a research and education organization operating A couple examples: KCBS-TV in LA and WBBM-TV in Chicago are floundering in the ratings, and hurt CBS immensely in those markets. If you click on one of these links, we may earn a small commission. CBS Evening News with Norah O'Donnell, 02/15/23. Thats still third place, but better than the nightly average of 5.5 million viewers in the fourth quarter overall, according to Nielsen. For now, surging infection rates in several states suggest that viewership patterns for the nightly news will continue to develop in new ways. For the season, 60 MINUTES, FACE THE NATION . As Hartman says: Despite the trends, when you put all the cable news networks together in their prime time audience it doesnt come close to the last place networks evening news program on most days. All rights reserved. Are Glass High-Rises to Blame? Fox . Kings show, also in third place behind ABCs Good Morning America and NBCs Today, has suffered smaller declines than its rivals in the 25-to-54 age bracket, dropping 7.3%, versus 11.7% and 8.9% at Today and Good Morning America, respectively. It also showcased Courics strong interviewing skills and of course, did little to fight the liberal bias storyline. All Rights Reserved. Whats more important is how those numbers are different. It has about eleven million viewers, this is arguably the highest since the early 2000s. Its the first time in more than a decade that the shows. A year after the start of the Covid-19 shutdowns, network evening news viewership fell to levels resembling pre-pandemic habits. Over the last three months, television news has undergone a renaissance. Legal Statement. Positive reviews (last 12 months): 12.5%. Things are not at all well on CBS Evening News, the flagship evening program for the third-place broadcast network. Does Fox News still use the Fair & Balanced and We report. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. ODonnells total viewers fell 9.6%, to 5.5 million, the firm said. Locked in third place behind NBC's Today and ABC's Good Morning America, CBS This Morning saw its ratings climb with the pairing in 2012 of King and broadcast veteran Charlie Rose. For ODonnells first week (the week of July 15), TVNewser found that [t]he ratings results for launch week of the CBS Evening News with Norah ODonnell were mixed. We want to hear from you! You decide slogans. The pressure on King would seem almost certain to increase if the recent ratings trend continues. (+1) 202-419-4372 | Media Inquiries. It also highlights the current state of the once influential newscast, as it sits in a clear third place in the ratings. 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The Pentagon is right there. percent more viewership respectively. News stations are experiencing their highest numbers Once you're in the middle of a pandemic, then entertainment is a little less important. "CBS Evening News with Norah ODonnell fell from the comparable week last year, both in total viewers and among adults 25-54," TVNewser reported. In recent times, the age-long American tradition of Staffers who work in the office are screened by a nurse remotely each day, wear masks, and practice social distancing. There are also the significant issues facing all networks, not just CBS: I dont have the numbers in front of me, but cumulatively the three network evening broadcasts have been declining about 1 million viewers each year for about a decade now, says Hartman. How does CBS go about solving these problems? For the same period a year earlier, World News Tonight averaged 9.92 million, NBC Nightly News was at 8.46 million and CBS Evening News posted 6.07 million. This was not the case before the pandemic. When asked about solutions, both Hartman and Tyndall jumped to Courics work during the 2008 presidential campaign and Gov. Lacking a 24-hour cable news outlet is something both CBS and ABC are hurt by, and CBS must find other ways to combat this problem. ODonnell who replaced former anchor Jeff Glor in July nabbed a mere 1 million viewers in the key age range coveted by advertisers during the quarter ended Dec. 29, according to Nielsen. Subscribe to Deadline Breaking News Alerts and keep your inbox happy. There are forces at play that have nothing to do with the evening broadcasts.. For the week, World News Tonight has 8.86 million viewers, NBC Nightly News had 7.29 million and CBS Evening News had 5.34 million. To adjust to the limitations of the pandemic, remote production became standard for the CBS Evening News. Couric, 64, spent 15 years at Today before announcing that she would be joining the CBS Evening News, becoming the first . "Versus the same week last year, CBS Evening News was -9% in total viewers and -8% among adults 25-54.". The news comes after star and executive producer, Mark Harmon, signed a new deal with CBS to reprise his role on the series. Scott Pelley has been the primary anchor of the CBS Evening News since 2011. . This material may not be published, broadcast, rewritten, or redistributed. And if you genuinely like Gayle King, you dont need two big anchors, you only need the one.. Katie Couric is opening up about her move from NBC to CBS back in 2006. The show averaged 7.27 million viewers in . Nightly News: This is broadcasted by NBC, it is the second-highest evening news . Dean of Hofstra University's Lawrence Herbert School of Communication, The thing about this story is that it's so multi-faceted, says Shaylor. CBS News Digital also continues to draw record traffic overall, with the fourth quarter of 2020 and first quarter of 2021 ranking as the #1 and #2 quarters respectively for average monthly users. It has since hovered in the 5.8 million range. MixDex and its network of sites curates content from a wide variety of sources and links directly to the original source. He said that he anticipates a drop in the news audience this spring and summer as the pandemic driven headlines become less serious and fewer people are staying inside their homes as public health mandates are relaxed and vaccinations allow a return to regular habits. As we spoke to people like former CBS Evening News executive producer Rome Hartman (currently executive producer of BBC World News America) and network news analyst Andrew Tyndall of the Tyndall Report, a clearer picture emerged about the roadblocks facing the program and some ways CBS can turn around. For example, after multiple people asked about why their relief checks hadnt arrived, the team investigated, and a piece explaining the hold-up aired on April 27. And yes, it could be all talk and Nielsen Fusion may never catch on. 60 Minutes: Season 56; CBS News Series Renewed for 2023-24 Season February 21, 2023 48 Hours: Season 36; CBS News Series Renewed for 2023-24 TV Season February 21, 2023 Weve adapted how we work and communicate., Shaylor added: We view what we do as an important public service. To some extent, people have more trust for that kind of information, coming from traditional, objective, factual news organizations, and that would include the major network broadcast news operations and the nightly newscasts.. But it is without a doubt Dan Rather who cemented the ire of many conservatives, most notably with his 2004 report about the Killian documents. For all the talk about CBS News head Susan Zirinsky booting the more-balanced Jeff Glor (whose last newscast was May 10) under the guise of low ratings, that move sure didnt appear to have paid off. Email us. One way is to showcase Couric, and other Evening News elements on the local affiliates. We have done far more interviews with key players than traditional newscasts have ever done. Custom blended by HD Media Ventures. In the 25-54 demo last week, World News Tonight averaged 1.7 milion, compared to 2.09 million a year earlier; NBC Nightly News posted 1.35 million vs. 1.93 million, and CBS Evening News had 939,000 versus 1.19 million. since its inception, also CNN, MSNBC are experiencing 168 percent and 24 Updated. And for us, being able to broadcast stories about what is happening across the country to millions of viewers every day is worth the sacrifices we have to make because of the pandemic.. without much to do and a longing to know what is happening all around the world Norah's strength as an interviewer, as someone who is willing to ask tough and fair questions, has really helped us cut through the noise and get people the answers they need. Sarah Palin. But with nearly half the country voting GOP, it doesnt help bring viewers in when there is a public perception of unfriendliness toward the party. It was popular with its main anchor, Walter Cronkite, from the 1950's to 1980, when t. this has contributed to the tremendous increase in TV news viewership. 1980s, but it is high compared to the ones since the boom of online news. Pictured L to [+] R: CBS This Morning Co-Anchors: Anthony Mason, Gayle King, and Tony Dokoupil. Staffers who work in the office are screened by a nurse remotely each day, wear masks, and practice social distancing. The broadcast's total viewers between mid-March and mid-June climbed an average of more than a million from last year. R: CBS This Morning Co-Anchors: Anthony Mason, Gayle King, and Tony Dokoupil. Another comparison is the same week in 2019, which was much calmer than the sensational week of 2020. Additionally, each broadcast offers human-interest segments as well as . This could serve to boost the struggling local news outlets in some cases, and also raise the profile of Couric. By the time CBS fired Rose in late 2017, CBS This Morninghad closed the gap onGMAandToday, with its ratings rising nearly 50% since the show's launch, while the competition at ABC and NBC had seen ratings drop-offs. Perhaps the upcoming presidential election is a major factor leading to this increased ratings. Ratings for the new "CBS Evening News" anchor Norah O'Donnell are still underwater, but they may have finally hit . It affects so many different aspects of American life, from the way you buy your groceries, to the restaurant down the street, to when taxes are due, to when you will go back to work and how will you go back to work. To address the information needs of audiences, the CBS Evening News made several swift programming updates. In thinking about integration of a different kind, CBS News does seem to have one day perfected Sunday. internet could be said to have been detrimental to viewership of cable news, CBS News ranks 201st among News Other sites. Mutual Fund and ETF data provided by Refinitiv Lipper. Since then, the morning show's ratings have slipped from a total audience of 3.127 million viewers to 2.704 million viewers for the week of June 17, according to ratings data compiled by Nielsen. Read our research on: Congress | Economy | Black Americans, Note: Ratings taken for month of November, 1615 L St. NW, Suite 800Washington, DC 20036USA Theres also the CBS News division-wide series called Financial Fallout that delves into the economic impact on the virus. 2023 Deadline Hollywood, LLC. The "CBS Evening News with Norah ODonnell" airs every weeknight on CBS across all U.S. time zones and streams on CBSN. Ratings trend continues important is how those numbers are different way is to showcase,. Began at CBS, says Tyndall this could serve to boost the struggling local News outlets in some,... El Seor | January 19, 2023 @ 12:01 PM into account what happens online Couric... Both Hartman and Tyndall jumped to Courics work during the 2008 presidential campaign Gov... Day, wear masks, and hits him with some tough questions that severely throw him off his game we... Than a decade that the CBS Evening News elements on the decline in years! 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From it all by Loree Seitz | January 19, 2023 @ 12:01.... Has undergone a renaissance to history step back from it all across all U.S. time zones and streams CBSN. Is a little less important 12:01 PM solving the political problem through these as! This increased ratings empirical social science research than that of NBC and.. Perhaps the upcoming presidential election is a major factor leading to this ratings! One of the CBS Evening News was -11 % year-over-year, TVNewser said of the top Programs weekly... Said of the once influential newscast, as families of the first man landing the. Back from it all, Anthony Mason, Gayle King, and other Evening News have... Latest attempt to get a Morning newscast to work thats just a given, he says glimpse what... And its network of sites curates content from a wide variety of sources and links directly to the source! That occurs, it doesnt mean the facts cant be a fall at... 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