To spur creativity: Build relationships among peers that foster collaboration and discussion of new ideas.. S: This goal is straightforward yet specific, to increase ticket sales by 25% from the last event to the next. They ensure success by setting goals they can realistically accomplish. And how many of those leads your team followed up with in the months after. . They are commonly used in workforce management. T: This goal is time-bound, as the point is to implement this strategy by your next event. Use: I want my next event to generate 100% more revenue than the previous one. Try using these phrases in employee feedback when creativity is lacking: Employees who lack a customer service mindset can be detrimental. M: This goal is measurable because you can compare the number of staff you had on hand at the last event to the number of people who attended. Leadership qualities are needed at all levels of an organization. If youre working with a client, they can clue you in as to what budget youre allotted. Case in point? Having that clarity of focus will help you plan for success, not waste any resources, and leave you feeling motivated. Yet, at the same time, it can also be profoundly stressful and chaotic. You want to attract people who belong to your target audience. Take the time to process what is said by others. , hard skills, and outside-the-box skills. But determining clear objectives for your event isnt always straightforward. Product Engagement Goal Example: Increase active time in-app by five minutes before the end of the year.. With so many moving parts to manage and so many curveballs that can materialize at any time event planners certainly have their work cut out for them. Event Planning Career Goal Setting In order to sustain your motivation and achieve your event planning career goals, focus on creating new habitsthat will lead you to achieve your goals instead of focusing solely on the goal itself. The goals will help guide the appraisal and give you specific employee responsibilities and metrics to evaluate during the performance meeting. I will also have an extra 5 staff on call to account for 250 unforeseen attendees. Was that budget adequate? One other piece to the event vision is the look and feel of the actual event. Facilitate brainstorming and out of the box thinking. Under my leadership, I ensure consistent sales growth through event/campaign planning, loan officer recruitment, and the implementation of efficiencies into daily operations. User growth goals are relevant to SaaS companies, marketplaces and social networks. This will include the caterers, decorators, keynote speakers, and anybody else of relevance.. Did the event strategy serve stakeholders as intended? complete 52-week event communication plan. Avoid taking professional criticism poorly. Increase overall event engagement by 30% by the last day of the first annual event. Not only are todays event planners experts at planning for a number of different scenarios, theyre also solution-focused and immediately shift to problem-solving mode when things go awry. Proactively determine if current policies and procedures support diverse employees. Event planners goals are to design and execute memorable events that fulfill their clients and attendees wishes. Provide Enough Time for Relaxation and Networking, Final Thoughts on Smart Goals for Event Coordinators, 31 Songs About Grief and Experiencing Loss, Boss VS Leader: 13 Key Differences & Characteristics. User Growth Goal Example: Increase monthly active users (MAU) growth by 20% by launching a new advertising campaign on TikTok.. Be sure to communicate with them just as regularly via your blog, newsletters, and social media. An unrealistic goal will have the opposite effect. My goal is to run a series of increasingly profitable events. Please do your own research before making any online purchase. Before we look at SMART goal examples for event coordinators, we need to know what SMART entails. SMART goals for event planning are your safeguard when organising your event and also measuring the results afterwards. These are all great entries on an event timeline. But if you do have time, a timeline can help you with coordination as far out as days and weeks in advance to event day. This is a self-development goal. Increase productivity [vague & not measurable] Increase productivity by 12% by the end of January [SMART goal] Here are a few other communication skills event pros need to have: Event planners must be exceptionally creative, particularly as we shift to a hybrid and virtual world. He writes about lifestyle, travel, music, tech and more for FAULT and BBeyond Magazines. We can start with the one weve already introduced above: 1. Stretch goals for when youve surpassed your initial target can also be helpful to keep you and your team motivated. If, on the other hand, youre organising your own events, then your clients are your attendees the ones buying the tickets. When measuring your events success, though, youll need to get a little more specific. Welcome new employees to drive improved morale. The next step is thinking through your event strategy. Event professionals must be knowledgeable and experienced in the following: Additionally, todays event planners need to know how to deliver TV-quality video content, whether thats sourcing the right partner, employee, or software to make it happen. But, of course, actually making a profit or a return can also be a challenge. To require punctuality: Be on time for all meetings, which shows you respect your colleagues time.. Keep work and home life separate as much as possible. Stay on schedule to avoid disciplinary action. Event planners book venues, communicate with vendors and manage budgets and logistics to host successful events. Second, for proper organization, I will host a meeting with all relevant parties on the morning of the event. However, just like traffic, the number of email subscribers in and of itself is a vanity metric. You can also have roaming security staff dotted throughout the venue to be at the ready in case anything happens. Thats why its so important to have clarity regarding your companys priorities. If youre looking for more assistance with the appraisal process, weve created a packet of checklists and forms to help you make the most of your reviews. You can also use these phrases in employee feedback: Leadership qualities are needed at all levels of an organization. Creating event planning goals can help the planning process run smoothly. But they only make sense as an employee performance goal if that employee has enough power to make decisions that directly impact the companys revenue. Setting SMART event goals. Because theyre measuring performance, they can react quickly when a challenge presents itself and put all of their effort into getting things back on track. Neglecting to gather specific details and data for your event, such as the return on your investment, is another problem. Start to ask yourself questions such as: You may find that your strategy might involve some mini-goals. How do I help virtual attendees feel like theyre part of the event and not just attending another webinar? Do you struggle with finding the true purpose of your event? In the age of virtual and hybrid events, it comes as no surprise that planners need to be more tech-savvy than ever before. Build relationships among peers that foster collaboration and discussion of new ideas.. Here are a few KPIs (Key Performance Indicators) for measuring success Pre and post-event social media engagement Number of mentions, tags, and shares Number of event registrations New vs. returning registrations Email marketing open rates Sponsor funding Examples of event goals and objectives to get you started These skills are super important for event creators because things can change at the last minute, whether theres a global pandemic or not. Instead of: I want my next event to generate 100% more revenue than the previous one. Regularly reaching out to past clients for a catch-up will show that youre still interested in their business and will keep you front of mind when they next require an event partner after all, this business is all about relationships. R: Increasing ticket sales is directly related to overcoming challenges as an event manager, particularly in turning a profit. As you can see, event planning and coordination is not an easy career. Checking this information daily means you can be proactive in reallocating marketing spend, knowing how much food to order, or inviting more people to your event - rather than waiting until it's too late. What adjustments do you need to make going forward? Maintain the big-picture view and avoid getting lost in the details. Diversity in the workplace is more important than ever. Because the agency had done a similar event the year before, they knew how many conversions they previously achieved and decided to choose a modest (but realistic) goal. And because their solution was inherently linked to data-gathering software, they were able to track participation and other event KPIs at the same time. and strong negotiation chops that enable them to help stakeholders reach a consensus, attendees choose the right ticket packages, employees work out live chat monitoring schedules, and more. Heres what he advises to fellow entrepreneurs: I could ask anyone on the Sumo teamwhether they work in marketing, support, customer successand they know the goal. Are you sure you want to rest your choices? Revenue Goal Example: Increase Q4 revenue by 25% by closing 25 new accounts.. Goals are usually specific and measurable. Goal: Stronger social media presence Let's start with an area we know you're familiar with - social media! But determining clear objectives for your event isn't always straightforward. because theyre used to it. For example, employees at call centers need to learn to use company computer systems and phone systems before they can help customers. They define a goal and the path to get there, how long it should take, and how to measure success. 55 Mothers Day Event Ideas That Mums Will Love, Planning Conferences and Corporate Events in 2023: Trends and Challenges, 15 Community Event Ideas to Help Create Positive Change, xamples of SMART goals for event planners, The Event Planners Guide on How To Set SMART Goals , Eventbrite Boost can help market your next event. Use numerical values to quantify targets. The ability to create and follow a plan can be learned. With so many different responsibilities to juggle, event planners must be able to tackle the smallest of details while never losing sight of the big picture or the budget. To foster leadership: Discover the problems that prevent team members from performing at the highest possible levels.. This feedback might help encourage change: The ability to create and follow a plan can be learned. Once you know your event goal and youre confident and passionate about those goals its time to figure out how youre going to reach them. The list can go on and on. In fact. Say, in 2016, the goal was to reach $5 million in annual recurring revenue (ARR). I will increase the number of staff on hand for the next event by 20% (granted, there are roughly the same amount of people attending) because I was short-staffed last event by about 20%. However, the SMART goal methodology can make your job easier. Objectives are specific targets you set to help you achieve those goals. R: This goal is relevant because you cant have a coordinated event if you dont have adequate staffing to execute all necessary functions and aspects. By being a holistic planner who thinks outside the box and considers all aspects of an event, planners can increase the chances their events are successful and stand out from a crowded events industry. S: This goal is specific to allow for greater organization through an RSVP system that requires guests to RSVP at least 48 hours before the event. Eventbrite is a global ticketing and event technology platform, powering millions of live experiences each year. They are commonly used in workforce management. Therefore, if you face problems in your events, putting this SMART goal-setting methodology to work is recommended. These performance goal phrases may help poor planner improve: Develop organizational skills. A goal to plan a week-long country music festival by the end of the month is time-based and specific, but its probably not attainable or realistic. When you figure out event objectives and goals for your event, all other planning seems to just be pieces to the puzzle. Appreciate the unique perspective, skills, and experience that each person brings to the team.. What educational measures (i.e. Performance goals: Relate to the position at hand Focus on the duties of the job and what it produces Aim to get an employee to meet a higher-level goal Development goals: Focus on learning and improvement Encourage an improved performance Professional development goals are goals focused on plans for learning and development. No two events are exactly the same, but all focus on creating connections in one way or another. 55 Mothers Day Event Ideas That Mums Will Love, Planning Conferences and Corporate Events in 2023: Trends and Challenges, several sources of data you should use to plan your next event. Learn more about what you need to know and build your skillset with our list of the top event planning certifications and watch your career take off. The answer? including sales and how much youve made from each ticket type, promotional code usage, attendee geography (by IP address), and merchandise sales. Ensure Optimal Communication and Organization, 5. Did the audience take the intended action? As more variants crop up and event planners around the world wait for a return to in-person events, one thing is certain: Virtual and hybrid event planning skills are no longer optional. And how many qualified leads you obtained. If you incorporate these five aspects into your goal-setting process, you should achieve success. The exact goal will depend on your product, but in general, you should set performance goals around the usage of features that deliver its core value. My SMART objective is to secure 40% of local adult residents (i.e., within a 2-mile radius) as confirmed attendees by one week before the event. Having enough staff for an event is a simple matter of effective hiring practices. Its also vital, as the scouts say, to always be prepared. A few notes about these examples: Seattle GeekWire Magazine hosts an annual gathering of tech enthusiasts, investors, and entrepreneurs that attracts more than 600 attendees each year. In essence, successful event coordination and SMART goals go hand in hand. 8. Whether the budget, location, or date changes, event planners must roll with the punches to put on an exceptional event. The format and content may vary and should meet the needs of employee and supervisor. You want to set performance goals based on relevant deliverables with clear deadlines while keeping in mind Hofstadters Law. SMART is an acronym for a five-step plan of action to overcome any challenge you may face. This way, it will be easier to identify performance gaps and address them at the outset. If youre not sure what these smart goals should look out, check out the examples later in this post. Goals shouldnt be binary but should allow a range of outcomes. Manage your events and boost your event planning career with our intuitive software. Setting performance goals can help improve employee retention, motivation and productivity. In the face of endless deadlines, successful planners also need exceptional time management skills in order to make sure each event goes off without a hitch. Why are you inviting attendees to your event? Copyright 2022 Cvent Inc.All rights reserved. Specific performance goals depend on the employees job role, but they should always be connected to the overall business goals. Why or why not? One issue is budgeting your time correctly, mainly leaving enough time to set up the event and take everything down. Our complete 52-week event communication plan is packed with ideas to keep in touch with clients, attendees, and suppliers for a whole year after your event. To encourage initiative: Seek ways to assume responsibilities beyond your current job description.. On the other hand, getting a higher satisfaction rate than for your last event is much better! During multi-day events, mini-daily debriefs are important not only for making in-the-moment adjustments but also for capturing the successes and challenges of the event itself. This plan can be an outline, a project plan, or another document. And when all else fails, start your goal-setting process with joy. In this example, the event organisers purpose is to make money from ticketed events. Refrain from publicly criticizing coworkers. to help you build and maintain a successful organization. Goals refer to a particular aim that clarifies your event purpose. Lets use the above example to move away from generic goals and towards SMART goals: Instead of: I want my next event to be more successful than the previous one. There are survey templates for a range of event types with preset questions to make the process super simple, or you can create your own customised form. 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